How to Get Your First Clients (and Keep Them Coming Back)
"Build it and they will come" isn't a marketing plan. Getting your first clients takes people, consistency and a little courage. Here's where to start.
The Ultimate Squarespace SEO Checklist
Want people to find your Squarespace site? Work through this simple checklist before and after launch to set up your site for search engines and visitors alike.
How to Use LinkedIn Effectively
Want to be seen as an expert in your field? LinkedIn is one of the best places to grow your authority. Here's how to make the platform work for you.
5 LinkedIn Profile Tips
Before anyone books a call with you, they look you up. These five simple LinkedIn profile tips will help your profile make a strong first impression.
3 SEO Trends for Better Google Rankings
Google keeps changing, but the big picture hasn't: shortcuts stop working and helpful websites win. Here are three SEO trends every small business should know.
Using Clickbait and Viral Content in SEO Campaigns
Clickbait and viral content can pay off for SEO, but only in the right situations. Here's how to tell which type of content investment fits your goals.
The Rise of Micro Influencers on College Campuses
Everyday people with small, loyal followings often shape what their friends buy. Here's why micro influencers work and how your business can partner with them.
How to Write a Pitch That Doesn’t Get Tossed
Journalists need story ideas, but most pitches miss the mark. Here's how to write a short, focused pitch that a reporter will actually want to open.
How Washington DC Leverages Content Marketing Strategies
Four DC communicators shared how they use content marketing to reach their goals. Here's what they taught us, and what it means for your small business.
Gilmore Girls: Leveraging Social Currency to Create Shareable Content
When Netflix turned 200 coffee shops into Luke's Diners, fans couldn't wait to share it. Here's what social currency can teach your brand about shareable content.