7 Branding Moves to Build a Brand People Remember
Here are seven branding moves, none of them dependent on a big budget, to build a brand people remember and recommend.
The Power of Luxury Branding: How Grand Hotel Tremezzo Builds a World You Can Feel (and How You Can Too)
The most powerful luxury brands don’t just have an aesthetic. They create a world. Here’s what Grand Hotel Tremezzo on Lake Como teaches about luxury branding, and how to build your own brand world.
Staying Competitive: How to Keep Your Business Growing Year After Year
Almost every business owner hits a wall eventually. The businesses that last keep learning, keep listening and keep adapting. Here's how.
How to Find a Business Mentor (and Keep One)
Running your own business can feel lonely. A good mentor helps you dodge mistakes and keep perspective. Here's how to find one, and keep one.
Contracts 101: What Every New Business Owner Needs in Writing
Never start a job without a signed contract. Here's what to include so you and your clients both know exactly what to expect.
How to Get Your First Clients (and Keep Them Coming Back)
"Build it and they will come" isn't a marketing plan. Getting your first clients takes people, consistency and a little courage. Here's where to start.
Branding Your Business When You're Just Getting Started
Branding isn't about a big budget or a perfect logo on day one. It's about being clear on who you are, who you serve, and showing up the same way every time.
How to Price Your Work Without Underselling Yourself
"So… how much do you charge?" If that question makes your stomach drop, here's a step-by-step way to set prices you can say with confidence.
Do You Have What It Takes? An Honest Gut-Check for New Business Owners
Going into business for yourself is brave. Here's an honest check-in on what it really asks of you, and how to tell if you're ready.
How to Check Business Name Availability
Before you fall in love with a business name, make sure no one else owns it. Here's our step-by-step way to check trademarks, state records and the web.
How to Create a Brand Name
Your brand name is often the first thing people learn about you. Here are the steps we walk our clients through to find a name that's memorable and built to last.
237 Fonts That Are Both Canva Fonts and Squarespace Fonts
Found the perfect Squarespace font, only to learn Canva doesn't have it? Here's the full list of free fonts you can use on both, so your brand looks the same everywhere.
Branding Photography Checklist
You've booked your brand photoshoot. Now let's get you ready, from your inspo board and outfits to props, snacks and the confident mindset you'll bring to set.
Top 10 Fonts That Will Be Popular
Typography shapes how people see your brand. Here are 10 fonts predicted to be popular, plus a reminder of why chasing every trend isn't the answer.
The Ultimate Squarespace SEO Checklist
Want people to find your Squarespace site? Work through this simple checklist before and after launch to set up your site for search engines and visitors alike.
How to Use LinkedIn Effectively
Want to be seen as an expert in your field? LinkedIn is one of the best places to grow your authority. Here's how to make the platform work for you.
What Is a 404 Page? Here's Why You Need One
Broken links happen to every website. Learn what a 404 page is, when to redirect instead, and how a little humor can turn a dead end into a brand moment.
5 LinkedIn Profile Tips
Before anyone books a call with you, they look you up. These five simple LinkedIn profile tips will help your profile make a strong first impression.
3 SEO Trends for Better Google Rankings
Google keeps changing, but the big picture hasn't: shortcuts stop working and helpful websites win. Here are three SEO trends every small business should know.
5 Reasons to Get Original Photography for Your Brand
Your photos often work harder than your copy or design. Here's why investing in original photography can set your brand apart and attract your ideal clients.